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THE MARK OF THE ANGLER

whale tail breaching in open ocean

FOR PEOPLE WHO COME TO LIFE ON THE WATER

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COMFORTABLE CLOTHES IN NAUTICAL COLORS

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ANGLERS PRIDE

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GO AHEAD, HOOK LIFE

SHOP

young man wearing Hook Life fishing cap on a lake

Caps

Make Your Mark
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Apparel

Feel Good, Look Sharp
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Accessories

For You and Your Anglers
painting of black lab with a catch of fish on a dock, Pride

Art

Release Fish, Keep Your Memories
osprey in a nest with spread wings

We are an artist and a writer, angling addicts who love life on the water.

Hook Life is our greatest fishing story.

Story
painting of a hooked bluefish jumping with jetty in the background, Faithful Blue

Our iconic hook was born in an artist's studio.

A love of art runs through Hook Life.

STUDIO

It's Out There - Go Ahead, Hook Life

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WATER BLOG

common loon swimming in a harbor

Aug 5, 2021

Looney Tunes
Hear the most distinctive bird call in nature - the haunting cry of the loon.  Audio and images of a beautiful water bird.
Horseshoe Crab - The Living Fossil

Jul 23, 2021

Horseshoe Crab - The Living Fossil
Horseshoe crabs are living fossils that go back over 300 million years. You can thank these ancient creatures for your health and even your life.   
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