man in Hook Life fishing cap and apparel overlooking a harbor

THE MARK OF THE ANGLER

whale tail breaching in open ocean

FOR PEOPLE WHO COME TO LIFE ON THE WATER

young woman wearing Hook Life fishing cap and tee shirt on a dock

COMFORTABLE CLOTHES IN NAUTICAL COLORS

man wearing Hook Life fishing shirt holding a false albacore

ANGLERS PRIDE

silhouette of a fisherman fly casting into a sunset

GO AHEAD, HOOK LIFE

SHOP

young man wearing Hook Life fishing cap on a lake

Caps

Make Your Mark
young woman in yellow fishing cap and grey sweatshirt by hook life standing on dock

Apparel

Feel Good, Look Sharp
man wearing Hook Life neck gaiter on sea wall

Accessories

For You and Your Anglers
painting of black lab with a catch of fish on a dock, Pride

Art

Release Fish, Keep Your Memories
osprey in a nest with spread wings

We are an artist and a writer, angling addicts who love life on the water.

Hook Life is our greatest fishing story.

Story
painting of a hooked bluefish jumping with jetty in the background, Faithful Blue

Our iconic hook was born in an artist's studio.

A love of art runs through Hook Life.

STUDIO

WATER BLOG

VIDEO: Rum Point Striper

VIDEO: Rum Point Striper
Rum runners, striper chasers and guitar pickers on an evening in Sea Cliff. Note: No participants in this video lost their lives and the striper was gently released to swim again.
Aurora Borealis

Aurora Borealis
Aurora borealis. Living light blossoms, collapses and regathers in an orchestral display of color and motion. Photo: Arnar Valimarsson
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